Marketing Your Photography In 2026: Building Visibility, Relationships, and Creative Identity

This session explores what carries over from established creative practice into generative workflows, including artistic judgment, authorship, editing, and visual thinking itself. Rather than focusing on tools alone, the conversation turns to enduring creative questions: How do we recognize coherence in an image? What decisions remain fundamentally human? When possibilities multiply, does judgment matter more, not less? Drawing on backgrounds in photography, art production, consulting, editing, and experimental practice, Beth Huerta and Liz Miller-Gershfeld approach the session as a live conversation rather than a lecture, using examples and audience participation to examine how creatives can engage emerging tools without abandoning the discernment, perspective, and values they already bring to their work.

How images are selected, sequenced, and presented fundamentally determines how photographic work is understood. This workshop explores the editorial process through collaborative exercises, group discussions, and live demonstrations.

An honest conversation with photographers and industry professionals about what it takes to build and sustain a career in commercial photography. Pricing, client communication, dry spells, this panel gets into the parts of the photography business that you can't afford to overlook.