Beth Huerta
Beth Huerta is an editor, agent, educator, and AI artist whose practice merges choreography, photography, and generative image-making. She began her career in movement and performance before transitioning into photographic production and artist development, a path that shaped her approach to visual storytelling and curation. Huerta has worked with renowned photographers—including Howard Schatz, Art Streiber, Sandro, and Theo Westenberger—in roles that supported both their creative work and professional trajectories. Her editorial and agenting experience spans artist representation, production oversight, AI-driven creative development, and long-term career guidance. She is an Adjunct Professor in the Photography Program at Drexel University and has taught at University of the Arts as well as serving as a guest instructor at Columbia College Chicago. Huerta mentors emerging photographers through NYC Salt and serves on the Advisory Team for FreshLens Chicago. Her current work with generative tools exists alongside her long-standing commitment to photography and artist advocacy. She approaches AI not as a replacement for traditional image-making, but as part of an evolving conversation about authorship, methodology, and the future of visual expression.
This session explores what carries over from established creative practice into generative workflows, including artistic judgment, authorship, editing, and visual thinking itself. Rather than focusing on tools alone, the conversation turns to enduring creative questions: How do we recognize coherence in an image? What decisions remain fundamentally human? When possibilities multiply, does judgment matter more, not less? Drawing on backgrounds in photography, art production, consulting, editing, and experimental practice, Beth Huerta and Liz Miller-Gershfeld approach the session as a live conversation rather than a lecture, using examples and audience participation to examine how creatives can engage emerging tools without abandoning the discernment, perspective, and values they already bring to their work.
How images are selected, sequenced, and presented fundamentally determines how photographic work is understood. This workshop explores the editorial process through collaborative exercises, group discussions, and live demonstrations.
In photography, editing is far more than selecting "successful" images. It is the process through which meaning, authorship, cohesion, and narrative emerge. Drawing from decades of experience working as an agent and editing for acclaimed photographic talent, as well as her work as an educator at Drexel University's College of Media Arts & Design, Beth Huerta examines the role of curation in shaping visual voice and defining the broader impact of a body of work. Through discussion, case studies, and professional insight, this lecture explores sequencing, audience, storytelling, and the inherent challenge of editing one's own work with sufficient distance and objectivity to assess it clearly. Participants will examine how editing shapes not only which images are seen, but ultimately how the work is interpreted, perceived, and remembered.
The photography industry has changed dramatically, but the need to build visibility, relationships, and a clear creative identity remains essential. In this conversation, Art Streiber and Beth Huerta draw from decades of experience across photography, representation, editing, and creative consulting to discuss how photographers can position themselves in an increasingly fragmented and fast-moving industry. From editorial relationships and direct client outreach to social media, branding, online presence, and evolving industry expectations, the session explores both practical strategy and real-world experience. Part conversation, part hard-won experience, the discussion is designed for photographers across genres who are navigating how to sustain visibility, relevance, and meaningful creative careers today.
A forward-looking conversation on how photographers and creatives are incorporating AI into their work, exploring the creative, ethical, and practical dimensions of a technology that isn't going anywhere. Grounded in curiosity rather than fear, the panel aims to leave attendees more informed and more empowered.
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