Make It Pop: Using Color, Composition and Light

An honest conversation with photographers and industry professionals about what it takes to build and sustain a career in commercial photography. Pricing, client communication, dry spells, this panel gets into the parts of the photography business that you can't afford to overlook.

Dan Saelinger specializes in vibrantly colorful imagery, collaborating with brands on set and off, working from concept through capture and managing each production from the first deck through post. In this workshop, he breaks down how to think about color, composition, and lighting to make striking imagery through thoughtful pre-planning and intentional creative choices, even when you don't have the luxury of a perfectly controlled studio.

How do you get hired by brands? How do you price a shoot that includes both photo and video? And what do the people making those hiring decisions actually look for? This panel brings together photographers, advertising producers, and brand marketing leads for a conversation about how commercial photography really works, from the first email to the final deliverable.