Dan Saelinger

A forward-looking conversation on how photographers and creatives are incorporating AI into their work, exploring the creative, ethical, and practical dimensions of a technology that isn't going anywhere. Grounded in curiosity rather than fear, the panel aims to leave attendees more informed and more empowered.

Dan Saelinger has built a career on inventive imagery, working across stills, motion, CGI direction, and generative AI. In this workshop, he pulls back the curtain on how AI fits into a working commercial photographer's toolkit - not as a replacement for craft, but as another way to solve visual problems. Dan and an Adobe teammate will share their thoughts in an honest, practical conversation about where the technology helps, where it's evolving, and how to keep your creative fingerprint intact. In collaboration with Adobe.

A forward-looking conversation on how AI is being incorporated into commercial photography workflows, from pre-production ideation to post-production delivery. Panelists share how these tools are reshaping the industry and what photographers need to know to stay relevant, creative, and competitive.

How do you get hired by brands? How do you price a shoot that includes both photo and video? And what do the people making those hiring decisions actually look for? This panel brings together photographers, advertising producers, and brand marketing leads for a conversation about how commercial photography really works, from the first email to the final deliverable.

How do you get hired by brands? How do you price a shoot that includes both photo and video? And what do the people making those hiring decisions actually look for? This panel brings together photographers, advertising producers, and brand marketing leads for a conversation about how commercial photography works, from the first email to the final deliverable. Jon Glassberg, whose company Louder Than Eleven has earned Cannes Lions and Clio Awards for brand campaigns, moderates alongside panel guests from the advertising and outdoor industry.

Dan Saelinger specializes in vibrantly colorful imagery, collaborating with brands on set and off, working from concept through capture and managing each production from the first deck through post. In this workshop, he breaks down how to think about color, composition, and lighting to make striking imagery through thoughtful pre-planning and intentional creative choices, even when you don't have the luxury of a perfectly controlled studio.

An honest conversation with photographers and industry professionals about what it takes to build and sustain a career in commercial photography. Pricing, client communication, dry spells, this panel gets into the parts of the photography business that you can't afford to overlook.