How It Happens

Art Streiber, one of Hollywood's go-to photographers for Vanity Fair, Variety, Netflix, NBC, and Universal Studios, shows us how major editorial and entertainment shoots actually get made. From the first call to the final selects, Art walks through the full lifecycle of a professional shoot: budgeting, bidding, developing creative treatments, managing talent, working with publicists, and delivering maximum coverage in minimum time. Real shoots, real problems, real solutions.