Jigisha Bouverat
Jigisha Bouverat is a founder and executive producer with more than three decades at the forefront of art, advertising, and cultural storytelling. She is co-founder and Chief Content Officer of Rise Creative Studios, a women-owned production company committed to inclusive, authenticity-driven content, and the founder of Jigisha Bouverat Collective (JBC), built on her belief that representing artists is a deeply personal commitment to long-term creative growth. As the Director of Art Production at TBWA\Chiat\Day for over 18 years, Jigisha built one of the industry's most respected art production departments, shaping landmark campaigns for Apple, Energizer, Nissan, Pepsi, Gatorade, Sony PlayStation, and more. She also co-founded Komyoon Inc., a technology platform designed to increase access and visibility for women, BIPOC, and LGBTQIA commercial artists. A respected voice in the art and commerce community, she has served as panelist and judge for D&AD, APA National, The Lucie Awards, ArtCenter, ASMP, and At-Edge.
Two friends, three decades, one industry seen from completely different seats. Jigisha Bouverat (Director of Art Production at Chiat\Day, production company owner, photography app founder) and Heather Elder (artists' rep, podcast host, founding member of the Artist Management Association, AI Committee Co-Chair) walk through the eras that shaped commercial photography, and them, in a candid conversation about what changed, what broke, and what it takes to keep building a career when the ground keeps moving.
How do you get hired by brands? How do you price a shoot that includes both photo and video? And what do the people making those hiring decisions actually look for? This panel brings together photographers, advertising producers, and brand marketing leads for a conversation about how commercial photography really works, from the first email to the final deliverable.
A candid, high-level conversation about how agency work operates. Panelists dig into how photographers get discovered, how usage and licensing are evolving in the age of AI, and what it means to get seen now.
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