Erick Hercules
Ecuadorian-born, NYC-raised Erick Hercules has redefined photography with viral techniques, blending fine art and pop culture. His work has been seen in Hollywood, on billboards, in VOGUE and Rolling Stone, with brands like Converse, Diesel and Puma and artists like DJ Khaled and the Hamilton Cast on Broadway. As a Sony Alpha Ambassador and the founder of Hercules New York, Erick continues to inspire the next generation, spearheading multiple communities and leading creative strategies for brands like Red Bull and HBO. Fun fact: He's also a retired opera singer who has performed at iconic venues like Carnegie Hall before turning 16.
September 19, 2026
11:00 am
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12:00 pm
A hands-on workshop where participants learn the timing, angles, and technical thinking behind levitation photography, one of the most attention-grabbing techniques in commercial photography. Erick breaks down the physics and the creative logic, and gets everyone shooting.
September 18, 2026
3:00 pm
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4:00 pm
A conversation about what separates photographers who make a career from those who don't, exploring instinct, aesthetics, and the non-technical side of building a visual identity. And a conversation on how photography shapes public perception, from commercial marketing to propaganda, and what responsibility photographers carry as visual narrators in a world where images have never been more powerful and more easily manipulated.
September 18, 2026
9:15 am
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10:15 am
Former opera singer turned commercial photographer Erick Hercules has spent a decade connecting the dots between music theory and visual storytelling, developing 60 pages of original research into why certain images stop us cold. In this presentation, Erick introduces his Angle Studies framework, exploring how angles, shapes, and composition create emotional responses in viewers, what makes a photograph mathematically and emotionally powerful, and how understanding the hidden language of perspective can transform the way you shoot and see the world around you.
Space is limited. Get your passes today.
