Ali O'Keefe

Ali O’Keefe comes from a long line of professional photographers, but she refuses the title. She has a corporate day job, and while her YouTube channel generates income, she doesn't shoot for clients. So, what makes someone a "real" photographer? Why do we tie our artistic validity to a paycheck? Ali explores how this specific imposter syndrome drives Gear Acquisition Syndrome, and how treating your ordinary, un-monetized life as the ultimate assignment finally frees you from the chase.

A walk through the streets of Minneapolis to shoot alongside Ali and share in a loose conversation about seeing, instinct, and why the best photographs usually happen when you stop looking for them.